Most housebuilders offer homes with little variation. House by Urban Splash had something very different in mind. Its goal was to offer homemakers a level of choice and design usually reserved for self-builds – modern, architect-designed homes that adapt to how people actually want to live.
We created the UK’s first browser-based 3D configurator, allowing buyers to shape their home around their lifestyle. From open-plan spaces to custom finishes, the experience puts creative control in their hands. Built using gaming and cloud technologies, the tool is seamless to use on any device, from anywhere in the world.
By fusing thoughtful architecture with user-friendly tech, House redefined what new-build living can be. The configurator turned buyers into co-designers, setting a new standard in customer choice, and proving that flexibility and great design don’t have to be out of reach.
