With 32 London boroughs competing for attention, Harrow Council needed to excite disengaged residents (especially the young) about the regeneration of Wealdstone, and to stand out to investors and developers.
We created the Map of the Future: a playful, print and AR experience that ignored glossy visuals and focused on what really matters – people, energy and everyday joy. With giant teapots, floating trainers, and a candid voiceover, our interactive map used gamified navigation and sound to make the future feel fun, real and inclusive.
100,000 homes received the map, and it was showcased at MIPIM on the UK Government stand as a standout digital engagement tool. It gave Harrow a distinctive voice and a compelling way of guiding residents, developers, and investors into a world of what could be.
Daniel Lester – Head of Communications, Harrow Council.
