JAX District is a cornerstone of Saudi Arabia’s Vision 2030, transforming an industrial site in Diriyah into a vibrant destination for creativity, culture and community. To shift perceptions and spark real interest, the team needed a way that was befitting to its audience to show what was coming to life.
A 3D map and augmented reality experience turns the JAX vision into something you can see, feel and explore. Accessed online or through scanning QR codes, such as on local coffee trucks, people can instantly interact with the future of the district.
JAX is now a magnet for Saudi’s leading cultural events. Our work helped build early momentum, making the vision tangible and attracting everyone from local creatives to international visitors.
