
Plumeria isn’t just building homes in Bahrain, it’s redefining what home means – with the vision to craft homes that go beyond bricks and mortar to become places of balance, beauty and belonging. Ahead of launching Plumeria Springs, it needed to evolve its brand to better reflect future ambitions, while staying true to its values of quality, trust and craft.
We helped Plumeria shift from simply showcasing what it does, to expressing what it stands for. Rooted in the idea of harmony, the new brand reflects the perfect balance between architecture and emotion, innovation and nature, privacy and connection. From brand strategy to identity and messaging, we built a cohesive toolkit that brings its ethos to life across every touchpoint.
By elevating Plumeria from developer to trusted craftsperson, the new brand positions the business for growth, supporting the launch of Plumeria Springs and strengthening connections with investors, clients and communities alike.