The Arena in Diriyah is a cultural cornerstone at the heart of a $63.2bn masterplan to establish Diriyah as the Kingdom’s capital of culture and entertainment. As a symbol of Saudi heritage and future ambition, it needed to connect emotionally and visually on a global stage.
Working closely with HKS, we brought clarity and emotion to this bold vision; defining the storytelling strategy and crafting a cinematic suite of CGIs to express the arena’s scale, spirit and symbolism. Designed to support internal alignment, public anticipation and high-level approvals, each image carefully blended creative craft, cultural context and immersive atmosphere.
From early concept to Crown-level approvals and global launch at MIPIM, our images shaped perception, built excitement and captured the emotional power of the place – setting the stage for one of the Middle East’s most important cultural destinations.
