Kings is a £1bn mixed-use waterfront neighbourhood in Liverpool, developed by Davos Property Developments Limited in conjunction with Beetham Davos Ltd. Our brief was to create the positioning and brand identity for a development that would establish credibility locally while competing confidently on a national and international stage.
Built around the platform 'Made for Liverpool. Made for the World', we created the positioning, messaging and identity framework that established Kings as a neighbourhood rooted in Liverpool's identity while appealing to national and international audiences. The resulting brand system provides a consistent foundation across every touchpoint.
The result is a clear, confident brand that gives Kings a strong identity from day one. Providing consistency across investor communications, planning materials and public engagement, the brand establishes the development's ambition early, building confidence long before construction is complete.
