Digital. Web. Experience

The Canary Wharf Estate, originally renowned for its workspace offer, is continuing to cement its credentials as a landmark destination for retail, leisure and living - creating 32,500 new homes over the next 10 years. Part of their placemaking strategy is continuing with exciting live events such as its winter light festival - where they invite artists from around the world to create light installations across the Estate.

To promote the festival and help drive footfall to the Estate, Canary Wharf needed a campaign identity and a 3D visitor map.

Building on the success of the previous 3D map we used the same assets, maximising value for the client as well as creating a visually unique and engaging tool to help visitors plan and enjoy their festival visit.

The map, and event, was a huge hit, helping to cement the festival as a stalwart of the Estate’s events programme.