In the heart of Midtown Manhattan, 345 Park Avenue is more than a prestigious address; it’s the embodiment of the Rudin brand. When a rare leasing opportunity emerged, Rudin saw the chance to reassert its position as the pinnacle of premium commercial real estate. In a market where high-end tenants expect more, the ambition was clear – craft a story that matched the stature of the space and the opportunity it represented.
We worked with Rudin to shape a compelling value proposition, built on heritage, prestige and potential. Our CGIs wove together New York iconography with a luxurious visual language – rich wood, gold and marble highlighting both the legacy and the future of 345 Park Avenue.
Each visual showcased not just the prime location, but also the new, elevated experiences on offer – from world-class dining to timeless interiors – inspiring desire and success.
