In partnership with Kadans, CWG sought to position One North Quay as one of Europe’s largest and most advanced hubs for innovation, technology and life sciences.
Envisioned as a ‘vertical city campus’, featuring cutting-edge facilities, lab-ready spaces and premium offices, the project marks the first landmark building within the wider North Quay masterplan.
The building’s innovative vision demanded a sales and marketing approach to match.
Using Amplify as the central presentation experience, content hub and digital twin, we created a dynamic suite of AI-augmented assets.
Combining interactive, real-time spatial exploration with human-led storytelling, we brought the spaces to life through high-quality CGIs and compelling, character-driven film.
The One North Quay Amplify experience is now the centrepiece of CWG's marketing suite, anchoring leasing presentations for Kadans and their agents with an emotional, big-screen film finale.
The platform allows the leasing team to tailor presentations to different occupiers, while our content drives the building's online positioning and paid digital campaigns to attract global occupiers.
Ultimately, CWG and Kadans gained a dynamic, audience-tailored marketing framework that can be continuously tested and refined in the market.
Jessica Pinkham, Associate Director - Office Marketing, CWG
