I didn’t set out to be a storyteller. I set out to be a musician.
For years, I trained as a classical musician, immersed in sound, rhythm, harmony – the invisible architecture of emotion. But life had other plans. I was steered into studying architecture, and for a long time, it felt like I was leaving a part of myself behind.
It wasn’t until much later that I realised I hadn’t lost anything. I’d just changed instruments.
Because architecture, like music, is all about structure. Movement. Tension and release. It’s about designing experiences. Understanding rhythm and flow. And now, in my work at Somewhere, I get to bring those two worlds back together through film.
Music is more than a soundtrack. It’s the soul of the story.
We talk about moving stories a lot at Somewhere. And for me, music is what moves the story most.
It’s not just a final layer we throw on top of a film. It’s there from the beginning, embedded in the storyboard, baked into the emotional arc. We compose or source tracks that authenticate the visuals. They don’t just match – they elevate. They tell you what to feel, when to feel it, and why it matters.
Here’s the thing: music always wins.
You can take a joyful image and pair it with a haunting track, and the mood will flip instantly.
But try putting a happy track over something tragic? It won’t work. The sadness sticks. Music carries emotional weight like nothing else.
From Play to purpose
One of the things I love most about working here is that Play is built into our culture. It’s not a side hustle, it’s a studio-wide permission to explore the passions that brought us here in the first place.
For me, that means using Play time to reconnect with sound and storytelling. To experiment with how audio and visuals interact. To test how we can craft deeper, more emotionally charged narratives. It’s also helped us build a process where music isn’t treated as an add-on. It’s a core creative strategy.
Our films are married to their scores. They’re written together, shaped together, finished together. I could give you an entire presentation on the power this brings to our work (and maybe one day I will).
Why this matters to you
We’re not in the business of making pretty things for the sake of it. We’re here to help places connect. To help developers secure investment, gain support, build belief. And to do that, we need to move people, not just impress them.
Music helps us do that.
It reaches the heart faster than the brain.
It stays with people long after the screen fades to black.
Whether it’s a planning film, a sales tool or an immersive experience, we’re using every creative tool we have to make sure the story not only lands, but lingers.
Because places don’t speak for themselves. Stories do. And when you pair the right one with the right music? You don’t just see it – you feel it.