A great theme park visit sticks with you. The rush of a rollercoaster, the smell of hot donuts, the moment your feet lift off the ground and gravity takes a backseat. These are the moments families return for, year after year.
But the memories aren’t always great ones. Overcrowding, extra costs, and confusion navigating the park can turn excitement into frustration. And in an era where visitor expectations are higher than ever, these pain points aren’t just minor inconveniences – they can be dealbreakers.
The theme park experience is evolving. Are you?
With the UK theme park industry heating up – from Universal Studios’ reported opening in Bedfordshire and increasing consumer demand for immersive, tech-driven experiences – parks that fail to innovate risk being left behind. The biggest opportunity isn’t just in bigger rides or flashier attractions. It’s in rethinking the visitor experience from start to finish, turning every visit into a seamless, unforgettable experience BEFORE guests even arrive.
Make the first thrill the moment they book
For years, parks have relied on static apps, printed maps and numerous communication tools to guide visitors. But in a digital world where guests expect real-time updates, seamless navigation and personalised experiences, these traditional methods just aren’t quite enough.
Enter the 3D map. It isn’t just a tool, it’s a complete experience hub with the power to unlock greater customer satisfaction and spend.
With an online map you can:
1. Speak to your most influential audience and win over the decision makers
- 70% of parents say their kids help decide where to go – hook them in early on and get them excited to book
- 71% also say kids influence how much they spend
2. Redefine pre-visit excitement
- Turn trip planning into part of the adventure, helping visitors map out their day and discover new attractions before they arrive.
- Explore the park in 3D to promote better orientation and memorability, reducing time visitors spend finding their bearings on the day.
- Reduce stress by providing clear, visual information so guests arrive informed, engaged, excited and ready to explore.
3. Increase visitor spend and engagement
- Use the map as a marketing tool to promote VIP passes, exclusive experiences and in-park purchases in a way that feels natural and exciting.
- Feature personalised offers based on visitor interests to maximise revenue opportunities.
4. Make theme parks more accessible for all
- Help guests with mobility challenges plan their routes easily.
- Offer a more inclusive experience with clear accessibility information on attractions, rest areas, and facilities.
And the ride doesn't have to end there
The best theme park experiences don’t end when the last ride stops or the gates close. They live on. In shared stories, in the excitement of planning the next trip and in the feeling that there’s always more to discover.
With a 3D map, that story doesn’t have to fade. Visitors can relive their favorite moments, share their experiences and start dreaming about what’s next, whether that’s trying the ride they missed, booking a VIP experience, or unlocking a new way to explore.
And just like that, one visit becomes many.
At Somewhere, we harness emotion, creativity, and technology to shape places and break new ground. With Orbit™ 3D maps, theme parks don’t just keep up with expectations – they set the pace for the future. Because the best stories aren’t just told. They’re lived.
