Built on more than a decade of experience
For more than 10 years, we’ve been using key principles to help local authorities and developers build thriving, authentic place brands with long-term futures, that work for the community.
These guidelines weren’t crafted in a room, but developed over time, working on the ground on very challenging briefs.
We collaborated with organisations from Brent to Birkenhead, from Hounslow to Harrow, across the county of Essex, and in the urban centre of Manchester.
Each area had its own specific issues and ambitions, but they also shared some similarities, allowing us to bring these together and develop our own thinking.
This blog series provides ambitious leaders with the tools needed to prepare and enhance their own approach.
The aim? To give direction in a complex space where individuals have great responsibility as the custodians of the places in their hands.
Below, you’ll find an outline of the principles explored in this series.

Part 1: Find your place brand's unique characteristics

Part 2: Find strength in unity as a placemaking brand

Part 3: How to ‘do what you'll say you'll do’ as a placemaking brand

Part 4: Craft a new sense of place through brand

Part 5: Be bold and brave as a placemaking brand

Part 6: How to evolve continuously as a place brand
