Connected by Lights
Canary Wharf Group | Winter Festival Campaign
Digital. Web. Experience
The Canary Wharf Estate, originally renowned for its workspace offer, is continuing to cement its credentials as a landmark destination for retail, leisure and living - creating 3200 new homes over the next 10 years. Part of their placemaking strategy is continuing with exciting live events such as its winter light festival - where they invite artists from around the world to create light installations across the Estate.
To promote the festival and help drive footfall to the Estate we developed the campaign identity and a 3D visitor map. Building on the success of the previous 3D map we used the same assets, maximising value for the client as well as creating a visually unique and engaging tool to help visitors plan and enjoy their festival visit.